A sample of projects from the last three years. For a full portfolio PDF, email us.
A Portland specialty roaster with exceptional sourcing but a visual identity that didn't match the quality of what was in the bag. We built a complete identity system — mark, wordmark, color, type — and applied it across four packaging SKUs, in-store POS, and an e-commerce site Webflow template. The identity leans into the sourcing narrative: handwritten coordinates, origin photography, quiet confidence.
Placed in 30+ retail locations within 6 months of launch. Wholesale inquiries tripled.
A Seattle mental health practice whose referral-only model was changing into a direct-to-patient one. They needed an identity and website that communicated warmth, trust, and clinical credibility to people who'd often never gone to therapy before. We kept what was working — a strong name, an existing patient base — and rebuilt everything else. The Webflow site focuses on reducing friction: clear intake process, therapist profiles, insurance info front and center.
40% increase in appointment inquiry rate in the first 3 months post-launch.
New independent bookshop opening in NE Portland. The founders had a clear vision — a neighborhood bookshop that felt lived-in from day one, not aspirational. The identity is warm, editorial, unhurried. We applied it across signage, bags, bookmarks, a simple Webflow site for events and recommendations, and opening campaign collateral. The opening was covered without any press outreach.
Featured in Portland Mercury and Willamette Week at launch. Staff picks section became the most-visited part of the site.
A boutique hotel in Ashland, OR with a loyal guest base but dated visual identity that undersold the property's character. The new identity draws on the building's 1940s architecture and the town's theatre culture — refined without being precious. We rebuilt everything from the logo to the in-room collateral to the social template kit their team could run independently.
22% YoY occupancy increase in the year following the rebrand. Direct bookings up 35%.
A sustainable fashion label launching at the Portland Made market. Two founders, a clear ethics framework, no brand identity. We ran a condensed strategy engagement to sharpen the positioning — not just "sustainable" but specifically about slow manufacturing and Pacific Northwest material sourcing — then built an identity system from it. Launched at the market with full collateral; sold out of their initial run.
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